01 — Understand
Map users, workflows, systems, constraints and the business outcome.
02 — Shape
Prioritise use cases, define the architecture and test assumptions with a roadmap or prototype.
03 — Build
Design, engineer, integrate and test in visible releases.
04 — Launch
Prepare environments, data, users and support—not just code.
05 — Improve
Measure performance and adoption, then strengthen the product through focused iterations.